Tomorrow morning, Mau will bring his principles of design thinking to help Philadelphia solve pressing civic problems, at 24HRS2 Massive Change, an Arts & Business Council forum that will also feature a panel of local experts, including Philadelphia Citizen Board Chairman Jeremy Nowak Jefferson University President and CEO Stephen Klasko Natalie Nixon, Director of the Strategic Design MBA program at Philadelphia University Matt Erdely, associate creative director of Here’s My Chance and Christopher Korsh, healthcare designer for architecture firm HOK. They won’t survive if they’re not disrupting themselves as individuals and as an organization.” “Design thinking says that every business has to question what they’re doing and why they’re doing it. “When you’re trained as a designer, you learn that you’re not an expert going in, so you question absolutely everything,” says Karin Copeland, a former industrial designer who runs the Chamber of Commerce’s Arts & Business Council. He cites a recent study that found that companies that emphasize design grew 299 percent between 20, compared to the S&P 500, which grew just 75 per cent. Like:īeyond the tao-like aphorisms, Mau’s way of thinking may have a concrete impact on businesses. His “ Incomplete Manifesto for Growth ” is like an Oblique Strategies for the corporate set, offering 43 pieces of opaque advice meant to inspire change and growth.
Trained as a graphic designer in his native Canada, Mau has spent much of the last decade promoting his notion of design thinking as a way to change the world, inspiring everything from art exhibits-like the one currently on display at the Philadelphia Art Museum-to corporate restructuring to solving civic problems. Instead, Mau contends, “design” is a way of thinking about how “systems work, how they don’t work, and how they could be re-imagined and re-engineered to function at the highest level.” In other words: Design is about disruption. “Contrary to popular opinion, most design is not visual.” To understand, just a little, about legendary designer and thinker Bruce Mau, consider for a moment this idea he touts as part of his Massive Change Network:
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